MARKETING COMMUNICATION DIGEST

If you ask anyone “do you want to be successful?”, most of us would say yes (of course!). Wanting success and working to achieve it are two different things. The real question is, do we want it enough to work for it? Do we want it enough to stay home and work while our friends are going out? There are three things we tell ourselves that prevent us from getting to the next level. Read more: buff.ly/2p8uSR2 

The U.K.'s Marketing Society gathered chief marketing officers together to discuss what they regard as the elephants in the room that make for uncomfortable conversations. Here's what they talked about at an Advertising Week Europe panel: Read more : http://bit.ly/2myPVyi