MARKETING COMMUNICATION DIGEST

This is hopefully the concluding part of last week’s piece on the Dangote brand. I had discussed some of the concerns of members of the public about the image of this brand. They presently perceive it as one which recklessly kills commuters, bystanders, drivers, and dwellers in areas the company operates and beyond. So I asked,  Is Dangote truly a killer brand? Interestingly, this doesn’t do justice to the wider reality on ground. The experience people have of Dangote brands, and how they perceive the master brand is overwhelming indeed. People have condemned the attitude of the killer drivers on their way to do groceries and have returned home later with Dangote sugar, salt, milk, juice, pasta, rice and tomato puree in their shopping bags.  Obviously, the Dangote group keeps investing billions of naira in different sectors, to bring happiness to people, and you cannot but love the corporate brand: the efficiency of their problem-solving and need-satisfying sub...

The richest black man and Africa’s exceedingly rich man, multi-billionaire entrepreneur, Alhaji Aliko Dangote GCON, is a man to be admired for a myriad of reasons. He’s a trailblazer, pacesetter, conqueror, and achiever. His is an inspiring story. And despite the humongous wealth and intimidating achievement, he remains modest, meek and rather reserved. Dangote has turned packaging to a goldmine, and literally dug up gold from his quarries, just a fraction of the business. The man who struck gold in manufacturing, Oil & Gas and Cement production, has yet struck gold. This time, not he, but his employees; they struck Funke Gold, twice! According to reports, Funke Gold, a performing musician, was on her way to Ifo, Ogun State driving to honour a performance engagement when her car was hit by one of the now notorious Dangote trailers twice, and sent flying across the road like a ragdoll, definitely no match for a 40-ton 18-wheeler! In the car with Funke were memb...