What is Marketing Automation?
If you're not sure what marketing automation is, and you have been embarrassed to ask, this post is exactly what you need. In a nutshell, Marketing Automation (MA) is a software that enables marketers to automate many repetitive marketing activities like sending emails, classifying leads, scheduling social media messages, etc. The software also helps to collect marketing data across various marketing channels and turn the data into actionable insights when integrated with a CRM. And it's a big deal - over the past several years, Marketing Automation has seen a huge increase in usability all over the world. In fact, the adoption of Marketing Automation has increased ten fold just from 2011-2014. So what’s the reason behind this massive growth? Probably the most significant one is that data, as a resource, becomes more and more available to technically any business. Interpreting, understanding and implementing the data correctly are what now matter more. MA tools hav...