MARKETING COMMUNICATION DIGEST

Are you keen about putting the reins on the notoriously rocky relationship between your Sales and Marketing teams, and improving the communication between them? Here’s an article you’ll find very useful. “Marketing is analytical and Sales is interpersonal. Marketing has a long-term focus, and Sales has a short-term focus. Marketing is more strategic, and Sales is more tactical. Marketing is pull, and Sales is push.” This is according to a Forbes article about the notoriously rocky relationship that exists between Sales and Marketing departments. While these are all generalization about the two different business functions, it isn’t uncommon for Sales and Marketing – who really should be in tune – to be totally out of sync. Sales Sales is about romancing a customer through the various stages of the purchasing process and Marketing is focused on leads, clicks, and views. Their intentions may differ, but their goal is the same; making it vital for Sales and Marketing to work ...

If you're not sure what marketing automation is, and you have been embarrassed to ask, this post is exactly what you need. In a nutshell, Marketing Automation (MA) is a software that enables marketers to automate many repetitive marketing activities like sending emails, classifying leads, scheduling social media messages, etc. The software also helps to collect marketing data across various marketing channels and turn the data into actionable insights when integrated with a CRM. And it's a big deal - over the past several years, Marketing Automation has seen a huge increase in usability all over the world. In fact, the adoption of Marketing Automation has increased ten fold just from 2011-2014. So what’s the reason behind this massive growth? Probably the most significant one is that data, as a resource, becomes more and more available to technically any business. Interpreting, understanding and implementing the data correctly are what now matter more. MA tools hav...