MARKETING COMMUNICATION DIGEST

Artificial Intelligence is already well-established in the world of targeted advertising and recommendations. But Artificial Intelligence is also rapidly evolving on social media as a way to help brands quickly and efficiently discover, engage, and learn from their followers. Although there is no one definition for it, we can summarize Social Artificial Intelligence, SAI (not Sai Baba!) as a form of collecting and sifting through customer history, user-generated content, and data from social media channels to generate more relevant content and as a result, a more meaningful experience for followers. Social AI has the ability to provide a better social experience overall. For an example of what SAI can do, we just have to look at Facebook. The social network has already incorporated artificial intelligence as part of the platform in many innovative ways. From automatic face tagging to the stories that appear in News Feeds, Facebook has been at the forefront of what AI can do fo

Many management consulting firms and technology companies are creating advertising agencies, mostly through the acquisition of agencies that have capabilities in user experiences, digital marketing, design, web and mobile. In the past few years, management consulting firms are ramping up their creative expertise as they are expanding the traditional set of agencies competing for marketing dollars, challenging giants like WPP, Publicis and Omnicom . According to Ad Age magazine, 8 of the top-10, and indeed, all the top 3 ad agencies are not those legacy names that might visit your home nightly with their TV commercials. Instead, they are consultancies like Deloitte, Accenture, KPMG and PwC! Even McKinsey is slowly building an agency arm; and tech companies like Adobe, Oracle and Epsilon have added a service component in the form of an agency to their core product offering. While the holding companies have slowed down their M&A activity of yesteryear, the