MARKETING COMMUNICATION DIGEST

In a recent article, Sarwant Singh forecasts a year of "smarter" everything; AI, IoT, money, media, automobiles, phones and even robots. This is to be expected; after all, isn't this what the last decade was leading up to? Smarter is better. There is no dispute about that. Smartcar These days, the definition of smart continues to evolve. This is exciting for consumers. As employees or employers however, these changes are invigorating. We can live and work smarter, faster, more intelligently, and more easily. Smartphones Has this unending emergence of consumer-based-intelligence and information-based-automation, caused us to overlook one critical evolution that has been quietly brewing in the background? The convergence of Marketing and HR has happened!. And here is why it matters, and what we need to know about it. In 2017 we acknowledge that the battle for brand and share-of-wallet has moved No longer does it sit inside brick and mortar store...

Ad agencies often fire their best employees Not long ago, a Director of Human Resources sent me a person she called a star. I asked why she would be sending me such a high quality employee. Her response was startling - this person’s account was leaving the agency and she was so good that she wanted to help her find new work quickly. The person she sent me was an account supervisor; she was at a large agency where there were actually many, many people at her level. Surely she was better than others with her same level and title. When I asked why a star would not be placed on another account, I was told that that kind of move required too much effort. About two weeks ago the same thing happened with a much more senior person. He had been with his agency, one of the top ten, for about twelve years. He was promoted about every two years and was responsible for running several major accounts and had been rotated to run a new business pitch; the assumption w...