Agencies can’t deliver strategy!
Just before you lash out, it’s not me saying that agencies can’t deliver strategy, it’s the clients! Maximised is an independent Management Consulting Business that focuses on Agency assessments to help drive marketing improvements; and out of all the disciplines they measure: process; outputs; strategy; creativity; behaviour; finance; and inter-agency collaboration; strategy scores the lowest pretty consistently across clients and industries. And it is not marginal either, about 10% below the total average; it scores less then financial management! And that really is saying something. This is an expensive agency offering and one that most point to as the thing that sets them apart and provides them with a point of difference. “If only”, the clients say! Big client And it’s not as if there are no strategic people in agencies. It’s not as if the ones that are there have no knowledge or insights, actually quite the opposite. ...