Your brand is your story, your story is your brand; the art of Storytelling
“Ted Talks” have become the gold standard for a winning presentation. However, Ted Talks are also a model for building a flourishing brand; because at their heart, both a successful presentation and a successful brand are matters of storytelling . Carmine Gallo, author of the book Talk Like Ted, says the single most successful presentation in Ted Talk history spent 65% of its time telling stories rather than facts and data points. “Our brains are wired for stories,” Gallo explains. And your brand is a story. Whether it’s the half hour you get to spend with a prospect or the 30 to 60 seconds you have to outline what you do at a cocktail party, your story has to convey the value of your product and service and, accurately reflect your brand. 1. The 5 Cs of storytelling Have a compelling brand story that can attract customers: Character. Your brand should be told through the eyes of real people. This could be the founder,...