What literary greats can teach us about Copywriting
George Orwell The prose of proposals Great men of letters have described writing in diverse but nonetheless intriguing and instructive ways. Friedrich Nietzsche Friedrich Nietzsche said “A good business proposal encapsulates the spirit of your team and reflects your company’s personality. While it needs to be consistent, it may be better to show a few different perspectives. In essence, he’s saying that a good writer possesses not only his own spirit but also the spirit of his friends. Voltaire said “ Proposals are already complex and lengthy pieces of writing that require a high degree of attention. If you want to make sure you put your reader to sleep, take him through ALL the stages and aspects of your project. He must have meant that the secret of being a bore is to tell everything. Scott Fitzgerald Scott Fitzgerald, the author of the famous novel 'Great Gatsby', was writing short stories at night, but little people know that afterward...