MARKETING COMMUNICATION DIGEST

The U.K.'s Marketing Society gathered chief marketing officers together to discuss what they regard as the elephants in the room that make for uncomfortable conversations. Here's what they talked about at an Advertising Week Europe panel: Read more : http://bit.ly/2myPVyi 

Since last week’s article on Conversational Marketing was published, I’ve had requests from people wanting to know how they could best use this marketing communication tool. Today, we discuss more on one app that is making waves facilitating engagement with consumers. More than 1.4 billion people used a chat app in 2015, according to eMarketer . By 2020, according to the Ericsson Mobility Report, there'll be 6 billion smartphone users in the world. These are huge numbers, and the smart brands, marketers and advertisers don’t want to be left out of the party. The Internet is changing, and chat is at the centre of it. Chat apps like Kik offer brands and developers the opportunity to reach consumers in a more intimate and direct environment, where consumers choose who they want to engage with. Kik has more than 300 million registered users. On top of a chat experience that has seen young consumers spending average 35 minutes every session in the app. Kik now hosts bots...

Many management consulting firms and technology companies are creating advertising agencies, mostly through the acquisition of agencies that have capabilities in user experiences, digital marketing, design, web and mobile. In the past few years, management consulting firms are ramping up their creative expertise as they are expanding the traditional set of agencies competing for marketing dollars, challenging giants like WPP, Publicis and Omnicom . According to Ad Age magazine, 8 of the top-10, and indeed, all the top 3 ad agencies are not those legacy names that might visit your home nightly with their TV commercials. Instead, they are consultancies like Deloitte, Accenture, KPMG and PwC! Even McKinsey is slowly building an agency arm; and tech companies like Adobe, Oracle and Epsilon have added a service component in the form of an agency to their core product offering. While the holding companies have slowed down their M&A activity of yesteryear, the ...