MARKETING COMMUNICATION DIGEST

We all want to find a dream job that’s enjoyable and meaningful, but what does that actually mean? Some people imagine that the answer involves discovering their passion through a flash of insight, while others think that the key elements of their dream job are that it be easy and highly paid. After a review of two decades of research into the causes of a satisfying life and career, and drawing on over 60 studies, not much evidence has been found for these views. Instead, six key ingredients of a dream job were discovered; and they don’t include income, neither are they as simple as “following your passion”. In fact, following your passion can lead you astray. Steve Jobs was passionate about Zen Buddhism before entering technology. Condoleezza Rice was a talented classical musician before she started studying politics. Rather, you can develop passion while doing work that you will find enjoyable and meaningful. The key is to get good at something that helps other peo...

Have a new hire training programme in place as well as a continuing training programme. Be passionate; Set examples; Educate your team by doing, not by lecturing. Share stories of remarkable customer service with your team. Encourage your team to learn from one another and seek company-wide collaboration. Develop clear work ethics and principles, and make sure everyone is aware of them. Let team members be themselves; Enable them to shine. By  Noa Eshed , co-author of "The Smart Marketer's Guide to Google AdWords”, content lover, certified journalist & lawyer. She consults and helps businesses create significant presence online. Edited by   ‘Dele Dele-Olukoju , Marketing Communication consultant and publisher of the online   Marketing Communication Digest . He writes from Lagos, Nigeria.