KIK mobile app, a new way for brands to engage the Nigerian youth, too
Since last week’s article on Conversational Marketing was published, I’ve had requests from people wanting to know how they could best use this marketing communication tool. Today, we discuss more on one app that is making waves facilitating engagement with consumers. More than 1.4 billion people used a chat app in 2015, according to eMarketer . By 2020, according to the Ericsson Mobility Report, there'll be 6 billion smartphone users in the world. These are huge numbers, and the smart brands, marketers and advertisers don’t want to be left out of the party. The Internet is changing, and chat is at the centre of it. Chat apps like Kik offer brands and developers the opportunity to reach consumers in a more intimate and direct environment, where consumers choose who they want to engage with. Kik has more than 300 million registered users. On top of a chat experience that has seen young consumers spending average 35 minutes every session in the app. Kik now hosts bots...