Now you can buy by chatting on BuyChat, a new chat-commerce app
The folks over at BalogunMarket.ng are building an app that’ll make it easier for users to buy goods from merchants via chat. They call it BuyChat ; the private and public beta testing had already started since 2016. BuyChat was inspired by BalogunMarket.ng, a startup founded by Olayinka Oluwakuse III, after an epiphany at a restaurant. According to Yinka, “Nigerians will go online for what they know and are used to with just Word-of-Mouth advertising, or "Conversational Marketing" , if you like. BalogunMarket.ng is an online marketplace that was launched so users could buy goods from Balogun Market (that’s actually a market in Lagos, Nigeria) without having to go through the stress of visiting the market. Few months down the line, and Yinka and his team figured out a way to connect buyers and sellers on Whatsapp. Haggling is a major feature of commerce in Nigeria, and this new feature brought the entire experience online; hence the term, “conversational commerce...