MARKETING COMMUNICATION DIGEST

Freedom of speech  is the right to articulate one's opinions and ideas without fear of government retaliation or censorship, or societal sanction. The term  freedom of expression  is sometimes used synonymously, but includes any act of seeking, receiving and imparting information or ideas, regardless of the medium used. Freedom of expression is recognized as a human right under article 19 of the Universal Declaration of Human Rights and recognized in international human rights law in the International Covenant on Civil and Political Rights (ICCPR). Article 19 of the UDHR states that "everyone shall have the right to hold opinions without interference" and "everyone shall have the right to freedom of expression; this right shall include freedom to seek, receive and impart information and ideas of all kinds, regardless of frontiers, either orally, in writing or in print, in the form of art, or through any other media of his choice". The version o

Artificial Intelligence is already well-established in the world of targeted advertising and recommendations. But Artificial Intelligence is also rapidly evolving on social media as a way to help brands quickly and efficiently discover, engage, and learn from their followers. Although there is no one definition for it, we can summarize Social Artificial Intelligence, SAI (not Sai Baba!) as a form of collecting and sifting through customer history, user-generated content, and data from social media channels to generate more relevant content and as a result, a more meaningful experience for followers. Social AI has the ability to provide a better social experience overall. For an example of what SAI can do, we just have to look at Facebook. The social network has already incorporated artificial intelligence as part of the platform in many innovative ways. From automatic face tagging to the stories that appear in News Feeds, Facebook has been at the forefront of what AI can do fo