MARKETING COMMUNICATION DIGEST

​ Throughout my professional career, I've always been working for either a Startup or an incubation business within a public company. When I hire someone, or sometimes when I am being interviewed as a candidate, this is one of most frequently asked questions: "How would you describe yourself in three words?" It sounds like a simple question but it can reveal a lot about who you really are, and whether you would be a good fit for the job. Here are my answers: 1.  Optimistic Startups and new business will inevitably face challenges and should always expect the unexpected.  When I interview someone for a job or mentor someone in my team, I look for the signs to make sure that this person is optimistic about what we are doing in the long run, not just being enthusiastic about the next project or the next salary. Being optimistic is not a nice-to-have, but a must-have: Products could fail, markets could change, customers could come and go, and fundi...

We’re living in an era of start-ups. Every other person is looking to start a new business and become an entrepreneur. But more than 80% businesses fail to survive their first 18 months. Nobody knows if your business will work or not; there is no formula or method which can help you find out that your idea has the potential to be a great business or not. However, there are certain factors that you need to check on, before you invest your time, money and energy into your idea. Here are some observations and necessary things you should keep in mind before starting a new venture. 1. Timing Out of many factors, including idea, funding and team, timing is the most important factor that you need to check. Great ideas have failed only because they started before time or they were too late. It’s the timing that decides your company's future. YouTube , for instance, was not the first video sharing platform. There were a few before that, but due to bad broadband penetration i...