7 Customer Retention tips that are miserably overlooked
Here's a simple truth, it's cheaper to retain a customer than to acquire a new one, we've been told since birth. You should be focusing on building trust from the first moment you interact with a prospect, and from then on, never take your foot off the pedal. Keep nurturing your prospects as you would in any healthy relationship. If you are currently focusing all your marketing efforts on attracting, converting and closing your customers - you are failing on what might be the most important stage – retaining and delighting your most precious assets – your current customers. Just as you would not buy a plant and then move on to buy another only to stop watering the first plant, don't neglect your customers. Here are some customer retention tips to get you on track: Know your customer personas Make sure you know who your customers are. Learn their challenges and needs. Send out surveys, create loyalty events, and reach out to them just to ask if there is an...