MARKETING COMMUNICATION DIGEST

In his famous book The 4 Minute Work Week , author Tim Ferris introduces readers to Pareto’s law, also known as the 80/20 rule. The idea is that you can vastly improve your quality of life by focusing your energy on the 20% of activities that produce 80% of your desired outcomes. Conversely, says Ferris, you need to identify and eliminate the 20% of activities that take up 80% of your time. The goal is always to find and eliminate inefficiencies in order to give yourself more time to spend on high value activities. Let’s apply this to the office for a second. How often do you leave at the end of the day with an underwhelming sense of achievement because it took too long to find what you were looking for? The frustration of having wasted time trying to find information is one I’m sure you can relate to. If not, just ask someone in the Sales or Marketing team. I’m guessing you’ll find that people in Marketing spend a fair amount of time and energy creating brochures, data sh...

Are you keen about putting the reins on the notoriously rocky relationship between your Sales and Marketing teams, and improving the communication between them? Here’s an article you’ll find very useful. “Marketing is analytical and Sales is interpersonal. Marketing has a long-term focus, and Sales has a short-term focus. Marketing is more strategic, and Sales is more tactical. Marketing is pull, and Sales is push.” This is according to a Forbes article about the notoriously rocky relationship that exists between Sales and Marketing departments. While these are all generalization about the two different business functions, it isn’t uncommon for Sales and Marketing – who really should be in tune – to be totally out of sync. Sales Sales is about romancing a customer through the various stages of the purchasing process and Marketing is focused on leads, clicks, and views. Their intentions may differ, but their goal is the same; making it vital for Sales and Marketing to work ...