MARKETING COMMUNICATION DIGEST

How do we stand out as a business owner in today's ever changing world? Earning the trust of your potential clients is critical in establishing a good reputation for your company. Here are 5 quick and easy ways to earn your clients’ trust: Respect their time  This is a biggie. Realize that your clients’ time is precious, and don’t take up too much of it. This means promptly returning calls and replying to emails, holding fast to estimated call times, and logging on to virtual conferences a few minutes early. Be prepared and make sure you are ready to answer any potential questions. These small gestures go a long way. Conform to their schedules  Ask what times are convenient for your clients to talk on the phone. Take their busy schedules into consideration and give them several options when planning meetings or conference calls. Let them take the lead, defer to them and concede more to their instance. Keep your commitments  In most circumstances, you...

Just before you lash out, it’s not me saying that agencies can’t deliver strategy, it’s the clients!  Maximised   is an independent Management Consulting Business that focuses on Agency assessments to help drive marketing improvements; and out   of all the disciplines they measure: process; outputs; strategy; creativity; behaviour; finance; and inter-agency collaboration;  strategy  scores the lowest pretty consistently across clients and industries. And it is not marginal either, about 10% below the total average; it scores less then financial management! And that really is saying something. This is an expensive agency offering and one that most point to as the thing that sets them apart and provides them with a point of difference. “If only”, the clients say!  Big client And it’s not as if there are no strategic people in agencies. It’s not as if the ones that are there have no knowledge or insights, actually quite the opposite. ...