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Why KFC won’t chicken out as a Chicken QSR

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KFC, yes, the one you know, has closed down hundreds of its outlets in the UK. And it is for no other reason than – don’t wait for it – chicken! Rather, and more accurately, the outlets are being shut down for the shortage of chicken, an integral item of the chicken-based offerings. This is unlike the reasons for having lately closed down some outlets in Nigeria. The UK problem only arose because KFC switched its Delivery Contract over to DHL, who’s had some teething problems delivering fresh chicken to all of the 900 KFC outlets; with some of the remainder outlets now having to close down, operate reduced hours or limited menu, more because KFC says “it would not compromise on quality”. On the lighter side, should we then resort to a name change to save the business? How about Kentucky Fried All? Or Kentucky Possibly Chicken? Or even Kentucky May-Not-Have Chicken? Or do we just say Kentucky Fried Choice, if only to keep the renowned KFC acronym. More seriously,
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Freedom of Speech and the associated misconceptions

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Freedom of speech  is the right to articulate one's opinions and ideas without fear of government retaliation or censorship, or societal sanction. The term  freedom of expression  is sometimes used synonymously, but includes any act of seeking, receiving and imparting information or ideas, regardless of the medium used. Freedom of expression is recognized as a human right under article 19 of the Universal Declaration of Human Rights and recognized in international human rights law in the International Covenant on Civil and Political Rights (ICCPR). Article 19 of the UDHR states that "everyone shall have the right to hold opinions without interference" and "everyone shall have the right to freedom of expression; this right shall include freedom to seek, receive and impart information and ideas of all kinds, regardless of frontiers, either orally, in writing or in print, in the form of art, or through any other media of his choice". The version o
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Three things stalling your drive on the road to #success

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If you ask anyone “do you want to be successful?”, most of us would say yes (of course!). Wanting success and working to achieve it are two different things. The real question is, do we want it enough to work for it? Do we want it enough to stay home and work while our friends are going out? There are three things we tell ourselves that prevent us from getting to the next level. Read more: buff.ly/2p8uSR2 
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"Stop using the word digital."

The U.K.'s Marketing Society gathered chief marketing officers together to discuss what they regard as the elephants in the room that make for uncomfortable conversations. Here's what they talked about at an Advertising Week Europe panel: Read more : http://bit.ly/2myPVyi 
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5 ways United Airlines lacked Emotional Intelligence in the leggings debacle

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Everyone was talking about it. United seems not to have thought enough about it Two young girls, traveling on so-called "Pass Rider" friends-and-family tickets - and reportedly wearing leggings - were stopped from boarding a United flight from Denver to Minneapolis, while a third happened to have a dress with her to cover up her leggings. All this while, their dad apparently wore shorts, which were deemed just fine. One of the girls was said to be only 10 years old. Twitter roared with disbelief, especially when United's Twitter account reacted with cold quotes from a rule book. How could United behave this way, and why? Here are the five ways United showed a considerable lack of emotional savvy: 1.  When you're enforcing rules, think about  how  you enforce them United claims that the leggings rule is in place because anyone flying on these special tickets has to follow the company's dress code, as they are deemed to be representing the air
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Why United Airline's dress code for girls sparked PR disaster

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On a flight from Denver, Colorado, to Minneapolis, Minnesota, early Sunday morning, Shannon Watts observed a United Airlines gate agent refuse to allow two young girls on the plane because they were wearing leggings. Watts took to Twitter immediately to document the incident, decrying the apparent policing of girls’ clothing and regarding the dress code enforcement as “sexist and hypocritical.” Watts objected to the policy, saying that it sexualizes young girls who were simply wearing comfortable clothing. She questioned if boys were subjected to the same sort of policy. As the incident unfolded in real time on Twitter, United ’s own social media account began to chime in. But the airline’s responses seemed to only stir the pot and trigger more anger. This kind of gaff is increasingly making the case for the engagement of social media account managers with a Public Relations background or appreciation. Amid the reactions, chatter, questions, jokes, and the like -
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What "Social Artificial Intelligence" means for marketers

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Artificial Intelligence is already well-established in the world of targeted advertising and recommendations. But Artificial Intelligence is also rapidly evolving on social media as a way to help brands quickly and efficiently discover, engage, and learn from their followers. Although there is no one definition for it, we can summarize Social Artificial Intelligence, SAI (not Sai Baba!) as a form of collecting and sifting through customer history, user-generated content, and data from social media channels to generate more relevant content and as a result, a more meaningful experience for followers. Social AI has the ability to provide a better social experience overall. For an example of what SAI can do, we just have to look at Facebook. The social network has already incorporated artificial intelligence as part of the platform in many innovative ways. From automatic face tagging to the stories that appear in News Feeds, Facebook has been at the forefront of what AI can do fo
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