The benefits of good packaging to your brand

Don’t judge a book by its cover, but judge a brand by its packaging.

Let’s discuss the benefits of brand packaging. Brand packaging plays a crucial role to the success of your brand. The important part itself is determining whether your brand is going to be liked by customers or not, and customer satisfaction is simply the key to building a successful brand.

A synchronized work between the marketer and the graphic designer can lead the way to success for a brand. The synchronized work is poured into a vessel, which is the packaging of the brand itself. The ability of a marketer to create an identification of a name in a short writing is creatively visualized into appealing designs by the graphic designer, creating an attractive brand package.

Statistics show that when people go to a grocery store, they tend to first look for a product with beautiful packaging, making us believe that a well-made packaging can entice a customer.

Molson Canadian beer saw an increase in their sales by 40% in the U.S. after including bold and brash ‘ice breakers’ in their back labels such as “Sure, You Can Have My Number,” “On the Rebound,” “Fairly Intimidated by Your Beauty.” Later, after receiving a good response from the consumers, “Answer Honestly,” plus challenging and funny choices. This increase after redesigning their packaging shows that a good packaging can affect your brand’s sales.

Other than the increase in sales, brand packaging can also create an image of the brand into people’s mind by creating easy-to-remember packaging designs. When people are asked what they think after drinking a Heineken beer, they would usually say “the green bottle.” Even individuals who don’t drink would say “the beer with the green bottle” after being asked about what comes into their minds after hearing the word Heineken.

Heineken’s success in creating an image of the brand in people’s mind is also part of the benefits of a good brand packaging, which leads to brand awareness.

Simply put, a good brand packaging is simply beneficial and crucial to your brand.

By Ganesha Lufthansa, Content writer at Dreambox.

Edited by ‘Dele Dele-Olukoju, Marketing Communication strategist and publisher of the online Marketing Communication Digest. He writes from Lagos, Nigeria. @deleolukoju +234 807 481 2389.